Fujifilm Europe is collaborating with Internet services giant Amazon Web Services (AWS) to offer the “House of Fujifilm” experience at ECR 2026.
The company said it is shifting away from the more traditional product-based showcase toward a more immersive experience. In the House of Fujifilm, visitors can expect to experience key innovations, including Fujifilm’s latest MRI advancements, enhanced AI-powered ultrasound solutions, and a variety of innovations engineered to support radiology workflows, the company said.
For instance, with the support of AWS, Fujifilm will present Fujifilm Healthcare U.K.’s cloud-based mobile-health solutions with connectivity demonstrations available in an exclusive diagnostic car and ambulance station called the Community Diagnostics Vehicle, the company noted.