- Headline builds on the subject line and
attempts to immediately engage the user.
- Text uses paragraph headers for those who
skim instead of read.
- Use clinical based imagery to pique
interest and help show benefits.
- A clear “call-to-action” button with the
offer to learn, see, or do more to encourage
- Supporting details, additional information,
and other less critical information at the
bottom of the e-mail.