E-mail Tips

  1. Headline builds on the subject line and attempts to immediately engage the user.
  2. Text uses paragraph headers for those who skim instead of read.
  3. Use clinical based imagery to pique interest and help show benefits.
  4. A clear “call-to-action” button with the offer to learn, see, or do more to encourage click through.
  5. Supporting details, additional information, and other less critical information at the bottom of the e-mail.

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