Matakina names Europe, Asia sales execs

New Zealand breast imaging software developer Matakina International has appointed Laurence Veron and Don Alvarez to lead its European and Asian sales forces, respectively.

Veron has been named vice president of sales for Europe, Middle East, and Africa. He has more than 20 years of medical device experience, starting with Kodak Health before joining R2 Technology and iCAD, selling computer-aided detection software into the European breast imaging marketplace for both companies.

Alvarez will serve as general manager for Asia, said Matakina, the developer of Volpara breast density assessment software. Alvarez worked for many years with Siemens Healthcare and has spent the last few years helping companies bring technology into Asia while also exporting technology from Asia to the wider world.

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