Siemens Healthcare is launching a breast cancer awareness program.
The campaign includes a Pink Ribbon Around the World initiative, which will collect and highlight photos of breast cancer patients on a special website. The images will be added to a virtual pink ribbon that will grow as more photos are added, ultimately extending around the globe, according to the Malvern, PA-based vendor.
Once the virtual ribbon has completed its international trip around the world, Siemens said it would donate 50,000 euros (approximately $69,800 U.S.) to the Susan G. Komen for the Cure organization.
Siemens said it will also perform a survey targeting women ages 25 to 65 in the U.S., Brazil, China, Germany, India, Russia, and other countries, to determine their level of knowledge concerning breast cancer and early detection. The company plans to publish the survey results in the spring of 2011 and, based on these results, will develop and distribute awareness materials specifically designed for each country.
The vendor said it has also teamed with the American Cancer Society (ACS) to sponsor a number of Making Strides Against Breast Cancer walks in U.S. cities.
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![Examples of ultrasound findings and techniques. (A) Images in a 39-year-old male patient with a mass in the left thigh. The mass is heterogeneous on the B-mode US image (compared with the patient in D) and showed increased microvascularity (superb microvascular imaging [SMI]) and shear-wave elastography (SWE) values. Undifferentiated pleomorphic sarcoma was diagnosed at biopsy (with pleomorphic rhabdomyosarcoma in surgical specimen). (B) Images in an 18-year-old male patient with a mass in the left leg. The mass is hypoechoic on the B-mode image, with no other findings suggestive of malignancy. The lesion is in contact with the cortex of the tibia, which is slightly irregular. CT revealed a doubtful anteromedial tibial erosion. The microvascular study demonstrated high vascularization, suggestive of malignancy. Periosteal Ewing sarcoma was diagnosed with both histologic and immunohistochemical confirmation. (C) Images in a 69-year-old female patient with a lump growing on the outside of the left leg. Multiple SWE examinations were performed (please note the high values obtained in the measurements, whereas the color map highlights the stiffness relative to adjacent tissues). SMI showed areas of increased vascularization to target for sampling. Undifferentiated spindle cell sarcoma was diagnosed at biopsy, with residual leiomyosarcoma in the surgical specimen after neoadjuvant therapy. (D) Images in a 56-year-old female patient with a mass in the right thigh. The mass is heterogeneous at both B-mode ultrasound (similar to patient A) and MRI (coronal T2-weighted spectral attenuated inversion recovery [SPAIR]; T1-weighted pre-contrast and postcontrast imaging), which even shows uptake after the administration of paramagnetic contrast material, which is traditionally suggestive of malignancy. Low values at SMI and elastography are suggestive of benignity. Spindle cell lipoma was diagnosed at biopsy, with atypical spindle cell lipomatous tumor in the surgical specimen.](https://img.auntminnieeurope.com/mindful/smg/workspaces/default/uploads/2026/08/images-radiol250278fig2.APCFLSvX6p.jpg?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
