France medical imaging market set for innovation, growth

The French medical imaging services market is set for innovation and growth, according to a new report from Frost & Sullivan.

Due to a spate of liberal radiology and public-private initiatives in the French medical imaging services market, the environment is fertile for innovation, according to the firm. Several factors such as the reorganization of regional health authorities, rising demand for value-added services, and high customization of medical imaging solutions are chipping away at decision-makers' conventional purchase behavior, the firm said in its report, "Revitalized Dynamics in the Medical Imaging Services Market in France."

Frost & Sullivan estimates a total addressable market at 640 million euros in 2015. The country's second-largest healthcare provider, the multihospital public institution Hospices Civils de Lyon, altered business dynamics by signing France's first major managed equipment service contract to cover its entire imaging fleet. Although this contract remains an isolated case, it points to the growing appetite for novel, value-added services such as asset and fleet management in capital diagnostic and interventional imaging equipment as well as ultrasound and informatics, the firm said.

Another significant development with various implications for the market is the consolidation in the number of administrative regions in France from 22 to 13. In healthcare, the government is in the process of realigning health provision maps with the health management needs of each region, giving the medical imaging market additional reasons to introduce unique business models at the regional level.

This year will be a year of many firsts for the medical imaging services market in France so the time is ripe for equipment and service vendors vested in the French market to reassess their local internal capabilities, deliver a distinct value proposition for long-term contracting, and implement novel sales and marketing strategies, the firm added.

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