By AuntMinnieEurope.com staff writers

October 3, 2019 -- France's union of private radiologists (Fédération Nationale des Médecins Radiologues, FNMR) has announced the start of its new initiative for "Pink October" to encourage women to get screened for breast cancer. The campaign comprises a full-page advert to promote screening in the magazine Elle (4 and 18 October editions), in addition to FNMR brochures to be handed out at 100 L'Oréal hairdressing salons across France throughout the month.

The Pink October advert. Image courtesy of the FNMR.

Speaking to AuntMinnieEurope.com ahead of the official launch on 3 October, FNMR President Dr. Jean-Philippe Masson described how the organization has tried different strategies each year for Pink October, and the latest drive comes in the wake of TV and radio commercials in 2017 and 2018, respectively.

He noted the Kérastase brand (part of the L'Oréal group) that was collaborating in the project with FNMR also hoped to understand how receptive women were to the information.

According to Masson, private radiologists have been at the helm of breast cancer screening in France since they spearheaded the program. Furthermore, the FNMR will again be lobbying the government, as it has done for the past five years, to establish a CT lung cancer screening program, as outlined in proposals that the FNMR will be submitting to the Ministry of Health.


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