ESR's Peter Baierl outlines concept behind ECR 2022

By Amerigo Allegretto, staff writer

July 22, 2022 -- This month's summer ECR had a more "theatrical" look, noted Peter Baierl, executive director of the European Society of Radiology (ESR) in an article posted on 21 July by the Austrian website Leadersnet. The meeting also set new standards for modern, digitized events, he said.

The concept was based in part on panel discussions made possible by digital stage design, crane cameras, and teleprompters, and the professors were like movie stars, said Baierl, who has been an important figure in the evolution and development of ECR since the congress organizers first chose Vienna as its permanent home in 1991.

The German-language article in Leadersnet heaps much praise on ECR's new look and how Baierl and his team managed the project fulfilment with their administrative skills and creative flair.

Peter Baierl
Peter Baierl (middle) has worked as executive director of the ESR since the first ECR took place at the Austria Center in 1991. This photo was taken on the first morning of ECR 2022, when he was on hand to help and direct attendees.

ECR 2022 employed some techniques that could be used in future conferences, and these new trends aim to improve the experience of attending the congress by making it more attractive and immersive, he noted.

The Austria Center Vienna (ACV) offered design options through the combination of halls and foyers, equipped with catering stations and adjoining terraces. The ACV and the ECR are meeting the demand for both indoor and outdoor settings with the design of Hall X5, and the exhibition hall on the forecourt allows guests to network in the semi-outdoor areas and real outdoor areas, which have green terraces, he said.

Large floral displays have always been an integral part of ECR
Large floral displays have always been an integral part of ECR's design. At ECR 2022, this display was the centerpiece of the new summer lounge, located opposite the main entrance to the Austria Center. Photo courtesy of ESR.

Baierl added that discussion among congress organizers is now needed for the vision of the "conference of the future," including looking for ways to share infrastructures and sustainability ideas.

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