Starting 1 September, Iida became president and managing director of the Fujifilm Europe branches based in Düsseldorf, Germany, and Tilburg, the Netherlands. He is now responsible for all business divisions including medical systems, photo imaging and instax, electronic imaging, optical devices, graphic systems, recording media, and industrial products, as well as any new ventures including regenerative medicine, cell culture media, and membrane technologies.
Iida joined Fujifilm in 1991 after graduating from Keio University and started his career with the international marketing division in the consumer film business. He worked for Fujifilm U.K. between 1997 and 2005 before returning to Japan.
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